The new rights holder is Pophouse, founded by former ABBA member Björn Ulvaeus.
The American rock band Kiss has sold the rights to its music, as well as its brand, image and intellectual property to the Swedish company Pophouse for more than $300 million. The BBC reported this on Friday, April 5.
It is noted that after the conclusion of the deal, Kiss will stop performing live at concerts as part of the End of the Road world tour.
The new rights holder, Pophouse, founded by former ABBA member Björn Ulvaeus, intends to use artificial intelligence to generate content under the Kiss brand. Last year, the Swedish company and Kiss already worked on creating digital avatars of the band members.
The band Kiss was founded in 1973 by vocalists Paul Stanley and Gene Simmons. The original lineup also included Ace Frehley and Peter Criss. The members’ painted faces became Kiss’s trademark. During their heyday, in the 1970s, the band released hits such as Rock and Roll All Nite and God of Thunder.
In 1983, they first appeared without face paint and experienced a kind of revival. In the late 1990s, they began performing with painted faces again. Over the past 50 years, the band has sold about 100 million records.
As a reminder, in December last year, the KISS band gave a farewell live concert in New York. However, there is no question of the band’s complete end to their musical career, as they will continue to perform in a virtual format.
Earlier, it was reported that Kiss held a concert for sharks off the coast of Australia.